NBC made an announcement that may make viewers wonder where their beloved Law & Order franchise will land next fall.
In an effort to save Jay Leno for NBC once his Tonight show stint is over, and reduce costs associated with producing higher cost prime time shows, Leno will be given a 10:00 PM prime time slot for a daily talk show. It will likely butt heads with show like CSI Miami, CSI NY and a host of others.
The New Your Times also reports that SVU may move to a 9:00 PM time slot in the fall, but does not make any comment about the mothership Law & Order. Presuming Law & Order survives into season 20, I assume a 9:00 PM time slot is likely for that show as well.
My opinion – if it means anything – is that this is a risky gamble for Peacock network, which could find itself being viewed as the pea-brained network if the change doesn't work. Leno’s draw isn’t that great for the Tonight show, and moving Leno to 10:00 PM likely won’t bring in the number of viewers that shows like Law & Order and SVU currently draw. Of course, maybe NBC doesn’t care, because it won’t cost as much to produce Leno’s show as it would for a drama, so lower viewership may not mean much to them. But, I still think they would like to make money, and I’m not sure Leno has the draw that will do that for them.
The bigger risk is for the NBC shows airing at the 9:00 PM slot which will have to face popular shows like CSI, Fringe, The Mentalist, etc. I can only watch one show at a time, and my DVR can only record so many shows while I’m watching at the same time. I am sure that many others have the same problem. As long as my beloved Law & Order finds a place somewhere, I will find a way to watch, but I can’t say the same for other viewers. I can tell you one thing, I’m not a fan of Leno, so NBC likely will be losing me at 10:00 PM next fall.
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