Tuesday, November 11, 2008

Law & Order Franchise Helps Promote NBC’s Green Week

NBC Universal has announced that they are kicking off “ Green Week” beginning November 16, 2008. Law & Order star Jeremy Sisto, and Law & Order SVU stars Chris Meloni and Mariska Hargitay will participate with PSAs (Public Service Announcements). The Law & Order episode on November 12 will include a green themed storyline. The NBC Universal Press Release included the following information:

"Green Is Universal" today announced the launch of a new consumer campaign, "Green Your Routine," which will roll out across the entire company during "Green Week," a massive, multi-platform programming and community affairs effort beginning Nov 16th – 23rd. Throughout the week, 42 NBCU brands will feature 150 plus hours of environmentally themed programming across the company's television and digital platforms.

"'Green Your Routine' is about educating consumers that it's easy, practical and economical to be green," said Beth Colleton, Vice President of Green Is Universal. "Asking consumers to help 'save the planet,' or 'clean up the oceans,' sounds daunting to the individual. If everyone pledges to green even one simple aspect of their daily routines, such as walking to work, shopping with a reusable bag, or taking a shorter shower, together we can make a difference in our own lives and impact the environment."

Throughout Green Week, the new campaign will be visible across many of the NBCU properties both on-air and online, and will feature NBCU talent talking about how they green their own routines, as well as contests encouraging consumers to participate.

In addition, an outpouring of NBCU talent participated in "Green Your Routine" The More You Know (TMYK) PSAs – this marks the most NBCU talent to ever unite behind a single cause. Those who participated include: Christopher Meloni and Mariska Hargitay (Law & Order: SVU); Howie Mandel (Deal or No Deal); John Krasinski (The Office); Jaime Pressly (My Name is Earl); Linda Cardellini and Scott Grimes (ER); Brooke Shields, Lindsay Price and Kim Raver (Lipstick Jungle); Jane Krakowski and Jack McBrayer (30 Rock); Masi Oka and Zachary Quinto (Heroes); Amanda Tapping (SCI FI, Sanctuary); Zachary Levi and Josh Gomez (Chuck); Tori Spelling and Dean McDermott (Oxygen, Home Sweet Hollywood); Tiki Barber (NBC Sports); Coolio (Oxygen, Coolio's Rules); Jeremy Sisto (Law & Order); Patricia Arquette (Medium); Padma Lakshmi and Tom Colicchio (Bravo, Top Chef); Alison Sweeney (Days of our Lives); Debra Messing (USA, Starter Wife); Ann Curry, Meredith Vierra and Al Roker (TODAY)….

The press release also goes on to say:

NBC Primetime: Seven NBC primetime shows will feature green storylines including "Lipstick Jungle," "Kath & Kim," "My Own Worst Enemy," "Knight Rider," "Life," as well as a special pre-Green week episode of "Law & Order" to be broadcast Wednesday, Nov. 12.

More information can be found at.

Here is one of the Green PSAs with Chris Meloni

Check out my blog home page for the latest Law & Order information, here.

Also, see my companion Law & Order site,These Are Their Stories.

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