Law & Order Season Premier Is Tops in Ratings

It must be nice to be back home. Law & Order, returning to its original time slot - plus an extra hour earlier - welcomes itself back with some great ratings. (See information from Zap2it, below.) It sounds, though, that they didn't grab the key demographic that Dick Wolf seemingly geared the new cast members to attract. I guess NBC and the advertisers will have to be happy with us "over 49 old folks" who probably have a lot more disposable income that they think. Also, CSI-NY, the usual rating grabber, is in reruns, so hopefully L&O will continue to strengthen to hold on to, or increase, those numbers once CSI-NY runs new episodes.

The New York Post also reported on January 4: " "L&O" snared 13.4 million viewers (9-11 p.m.) with new cast members Linus Roache and Jeremy Sisto on board. Those were NBC's best numbers, in that time slot, since April 2005 (excluding Olympics coverage)." Hmmmm...a lot of Law & Order fans chided NBC for moving the show from Wednesday night, and as it looks from the ratings, the fans seem smarter than the people at NBC (but you already knew that!).



Zap2it reports the following:

" 'Law' on NBC's Side Wednesday
Series return tops Fiesta Bowl in ratings

January 3, 2008

Fast National ratings for Wednesday, Jan. 2, 2008

The return of "Law & Order" to NBC Wednesday brought the network a share of the ratings crown.

NBC won the night overall with an 8.5 rating/13 share. FOX came in second with a 7.3/11, with those numbers subject to change as the network aired live college football. ABC, 5.8/9, finished third, topping CBS' 4.5/7. The CW drew a 1.4/2.

FOX snagged the top spot among adults 18-49 with a 4.1 rating. ABC and NBC tied for second in the key demographic at 3.7. CBS averaged 1.9 and The CW 0.9.

"Deal or No Deal" 7.7/12, put NBC on top at 8 p.m. FOX's coverage of the Fiesta Bowl earned a 7.0/11. ABC's "Wife Swap" premiered to a 5.6/9, beating the 4.3/7 for the return of "Power of 10" on CBS. The CW trailed with "Crowned.

"The "Law & Order" premiere scored a 9.1/14 for NBC at 9 p.m. FOX's college football improved to 8.0/12. "Supernanny" returned to ABC with a 5.7/9, keeping the Alphabet ahead of a "Criminal Minds" rerun on CBS. "Gossip Girl," 1.6/2, closed the night for The CW.

At 10 p.m., a second installment of "Law & Order" drew an 8.7/14 for NBC. The Fiesta Bowl dipped to 7.0/11 on FOX. Another hour of "Supernanny" ticked up a little on ABC, while CBS got a 4.3/7 from a rerun of "CSI: NY."

Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts. "

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